In the 67th episode of Jam with Sam, we had the pleasure of speaking with Mansi Zaveri, the founder of Kidsstoppress, India’s go-to parenting platform. A media entrepreneur, digital strategist, and parenting expert, Mansi has built a trusted community for parents, helping them navigate the challenges of raising children in today’s fast-paced world.
In this candid conversation, she shares her journey from advertising to entrepreneurship, the evolution of digital parenting, and how she balances being a businesswoman and a mother.
The Making of a Leader: School, College & Early Influences
Mansi’s school years at Villa Theresa High School and college at HR College played a crucial role in shaping her personality. Growing up in a family of academicians, she was encouraged to pursue excellence rather than competition. Her parents never forced her to “outdo the boys” but instead instilled a mindset of self-improvement and discipline.
During college, she actively participated in Rotaract Club and leadership initiatives, which helped her understand responsibility, accountability, and teamwork—skills that later played a key role in her career.
One of the most important lessons she learned in business school? “Be bigger than your excuses.” This philosophy continues to drive her in both personal and professional life.
Building a Career: Advertising, Retail & the Shift to Digital
Ogilvy & Mather (O&M): The Advertising Hustle
Mansi’s first job was at Ogilvy & Mather, one of India’s top advertising agencies. Working with Unilever brands, she quickly learned the importance of structured processes, brand storytelling, and consumer behaviour.
However, the long hours and demanding nature of the job challenged her, especially as a young professional in a fast-paced corporate environment.
Trent (Tata Group): Understanding the Retail Market
Moving from advertising to retail, Mansi joined Trent (Westside), where she worked in marketing and branding. This shift taught her valuable lessons in consumer trust, brand loyalty, and large-scale business operations.
But despite the learning experience, she found the corporate pace too slow for her dynamic personality. This realization led her to seek more agile, entrepreneurial environments.
FCUK & Calvin Klein: Entering the Digital Space
Her next move was to FCUK & Calvin Klein, where she played a key role in building the brands’ digital presence in India. This was 2008, a time when social media was still emerging as a marketing tool.
During her time here, she:
- Helped launch the brand’s presence on Facebook, making it one of the first fashion brands to embrace social media in India.
- Experimented with digital influencer collaborations before they became mainstream.
- Learned the power of digital content in shaping consumer perceptions.
However, her life took an unexpected turn when she became a mother, leading her to rethink her career path.
The Birth of Kidsstoppress: Turning Motherhood into a Business
Mansi’s journey as a mother was filled with challenges—balancing work, personal life, and the judgment from traditional parenting circles. She realized that India lacked a digital-first, reliable parenting resource that catered to modern, urban parents.
How Kidsstoppress Started
In 2012, she launched Kidsstoppress, a digital parenting platform aimed at helping parents make informed choices. The idea was simple: a trusted, research-backed space where parents could get advice, recommendations, and support.
What started as a blog quickly grew into a multi-platform media company, offering:
- Content & Parenting Advice: Covering topics like education, activities, health, and child psychology.
- Events & Workshops: Bringing parents and experts together for interactive learning experiences.
- Loyalty Programs & Book Clubs: Providing exclusive discounts and curated reading lists for parents.
Her goal was not just to provide information, but to build a community—one where parents could feel supported, empowered, and connected.
Challenges of Building a Parenting Platform
Like any startup, Kidsstoppress faced its share of hurdles:
Overcoming Gender Stereotypes
Even today, parenting is often seen as a “women’s domain”, with men playing a secondary role. But Kidsstoppress aims to change this narrative, engaging both mothers and fathers in the parenting conversation.
Convincing Brands About Digital Marketing
In 2012, most baby care and parenting brands were hesitant to invest in digital. Mansi had to educate them on the power of social media, influencer marketing, and online engagement.
Balancing Business & Motherhood
Managing a startup while being a mother was not easy. However, her disciplined approach, ability to delegate, and structured time management helped her juggle both roles.
Monetizing Kidsstoppress: Turning Passion into Profit
Over the years, Kidsstoppress has evolved into a sustainable business, monetizing through:
- Brand Collaborations: Working with major brands like Unilever, P&G, Johnson & Johnson, Netflix, and Cipla.
- Subscription-Based Services: Offering exclusive content, loyalty programs, and premium resources.
- Events & Awards: Organizing the Kidsstoppress Parenting Awards, recognizing excellence in the baby care and parenting industry.
Her ability to innovate, create niche offerings, and build brand trust has helped Kidsstoppress become India’s leading parenting platform.
Redefining Parenting in the Digital Age
Mansi Zaveri’s journey from corporate professional to digital entrepreneur is an inspiration to working mothers, content creators, and startup founders alike.
By combining her business acumen, digital expertise, and personal parenting experiences, she has built a brand that empowers parents across India.
With Kidsstoppress continuing to grow, Mansi remains committed to simplifying parenting, fostering meaningful conversations, and ensuring that modern parents have the resources they need to raise happy, well-informed children.
About Mansi Zaveri:
Mansi Zaveri is the founder of Kidsstoppress, India’s premier digital parenting platform. With a background in advertising, retail, and digital marketing, she has successfully bridged the gap between parenting and technology. An advocate for smart, informed parenting, Mansi is shaping the future of digital media and family engagement in India.